intellectual vanities… about close to everything

No Love in The Stars

with 4 comments

zodiac.jpgDr David Voas from The University of Manchester carried out the vastest test of zodiac ‘love signs’ and his results show no impact on our chances of marrying — and staying married.

The Senior Research Fellow at the University’s Centre for Census and Survey Research analysed the birthdays of all 20 million husbands and wives in England and Wales.

The investigation — using 2001 census data — failed to reveal any evidence of attraction between star signs.

He said: “When you have a population of ten million couples, then even if only one pair in a thousand is influenced by the stars, you’d have ten thousand more couples than expected with certain combinations of signs.

“There’s no such evidence, though: the numbers are just what we’d predict on the basis of chance.”

He added. “Astrologers are likely to argue that full birth charts are needed to predict personality accurately.

“But what ordinary people talk about is sun signs; if those are useless when it comes to sizing up a mate, then that knocks a big hole in everyday belief.

“In any case, the basic sun signs are important even in professional charts. If they had any influence at all, however small, the giant magnifying glass of this huge sample would detect it. There’s nothing there.”

But Dr. Voas, from Manchester’s School of Social Sciences, believes the popularity of astrologers such as Mystic Meg, Russell Grant and Jonathan Cainer will continue — whatever the evidence.

He said: “I’m under no illusion that these findings will undermine astrology’s popularity.”

“The enthusiasm for zodiac-based personality profiling seems undiminished by hundreds of previous studies debunking astrology.”

“An internet search on Google for ‘love’ and ‘astrology’ produces three and a half million hits.”

“And the books on relationships by the astrologer Linda Goodman — including Sun Signs and Love Signs — have sold more than one hundred million copies worldwide in the past 40 years.”

“The public appetite for horoscopes makes media astrologers wealthy.”

“These results won’t put them out of business. When it comes to love, people will try anything.”


Written by huehueteotl

March 31, 2007 at 4:48 pm

4 Responses

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  1. Any serious astrologer will scoff at this research. Obviously, astrology is much more than the sign of the sun. There are ten astrological “planets” in the astrological chart (without considering the ascendant which is a different story), and these make many crucial aspects between each other. At the very least, you cannot judge the sun without taking into consideration the aspects it receives from other planets. Aries Sun opposite Neptune is worlds away from an Aries Sun Square Saturn, and that’s not even considering the status of the other planets in the chart.

    Astrology is complex, and these kinds of criticisms, without appreciation of the way it actually works, is indeed a waste of time…


    October 16, 2007 at 1:53 am

  2. Ay, Astrology is complex, but remember, all those couples may have married for a reason, remember, it’s not about signs not being aloud to stay together, it’s about the fact some may be difficult.
    I found Astrology worked alot. Remember though, the sun sign does take affect but it will only develope any sort of personality within the person if the birthchart has more than one in it.

    The rising sign is how others percieve you act. In fact people may think you are that sign. :] So ye.

    My sun- Leo
    My moon- Capricorn
    My rising sign- Gemini

    Quite odd together >.> ay, I think I only have one water sign in my chart which is scorpio.


    November 14, 2007 at 11:30 pm

  3. I found Astrology worked alot. Remember though, the sun sign does take affect but it will only develope any sort of personality within the person if the birthchart has more than one in it.

    himanshu parikh

    November 26, 2007 at 12:36 pm

  4. My future

    Priyanka Banerjee

    January 14, 2008 at 6:36 am

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